Interactive
experience
design

Upon arrival, guests "Clocked In" by scanning their badges at a custom-designed punch card machine equipped with a QR code scanner. This process assigned each participant a specific seat at a continuous, serpentine table, flanked by two 35-foot-wide curved screens displaying synchronized content. At each seat, attendees found a small wooden cube, an element derived from the event's visual identity.

This cube allowed guests to interact with their personalized projected desktop, contextualizing and personalizing the overarching narrative presented on the main screens. The cubes featured reflective tape on top, detected by infrared cameras installed above. As participants moved the cube across their desktop, they created light trails and unveiled key insights, effectively communicating the capabilities of LinkedIn's AI solutions.