Sport Vlaanderen sought to create an innovative, interactive experience that would engage fans at the Olympics and promote their mission of encouraging sports and physical activity across Flanders. The challenge was to create a captivating and technologically advanced cycling experience that would not only attract attention but also provide an authentic and exhilarating racing sensation for the participants.

Far Far Away developed a cutting-edge immersive cycling experience using advanced XR technology paired with a smart indoor trainer. The system was designed to simulate the dynamic streets of Paris, offering a realistic racing environment where visitors could challenge themselves against the virtual representations of Belgium's top cyclists. This experience was hosted at the Lotto Belgium House, located in the prestigious Salons Hoche, just steps away from the iconic Arc de Triomphe.